Campaign: Make Fashion Traffik Free

We’re keen for students taking this Challenge to suggest content for our website. This campaign was suggested at yesterday’s meeting, and that’s why we’re adding it today. Thanks!

Watch the video and read what’s below to find out more.

DID YOU KNOW…THAT A YOUNG GIRL OF 14 MAY HAVE BEEN TRAFFICKED TO MAKE THE COTTON T-SHIRT YOU ARE WEARING?

It is a little known fact that over 200,000 young women and girls are trafficked to work in the cotton industry in the Tamil Nadu region of India.  Female workers, mainly aged 14 to 23 years old, are recruited with false promises of a good job and a lump sum payment under the guise of an ‘apprenticeship’ scheme called Sumangali. Once recruited, they are essentially trapped within a factory for up to five years.  The workers have limited freedom. They have to sleep in accommodation in a hostel within the factory walls or guarded by the male factory employees with only limited contact with their families or the outside world. They are forced to work often up to 12 hours a day, 6 days a week or more without the compensation they have been promised.  The cotton is spun, dyed and woven in these factories to be sold to consumer markets all over the world. It is likely to be found in most of our favourite shops and labels. It is likely to be in cotton garments in our wardrobes and drawers. …

‘Cotton made by these trafficked young women and girls may be in the t-shirt I am wearing today. It may be in the clothes in your wardrobe at home. At the moment we don’t know. Fashion retailers and labels don’t know. But we can change this. As consumers we have a powerful voice, we can use it to urge companies to change their behaviour so that they can tell us that the clothes we are buying are Traffik-Free. We hope this campaign will make people take notice and most critically, take action. We want to bolster consumer awareness and change the lives of those working in these factories in India”’ Ruth Dearnley, CEO of STOP THE TRAFFIK.

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