Photo used with permission of Orsola De Castro.
The British Fashion Council founded Estethica six years ago to showcase the growing movement of cutting edge designers committed to working eco sustainably. Estethica has evolved to become the hub of London’s ethical fashion industry. The success of this initiative, the internationally strongest of its kind, is evident in its rapid growth. Estethica will showcase 11 cutting-edge designers for spring/summer 2014 at London Fashion Week in the West Wing of Somerset House. All Estethica designers adhere to at least one of the three Estethica principles of fair-trade and ethical practices, organic and recycled materials and are selected for both their ethical credentials and design excellence.
“The raison d’etre of fashion week is to challenge the status quo. A catwalk show exists to put a desirable spin on a newer, more modern way of doing things – and therefore nudge the world forward, a half-inch hemline-shift at a time.
The most glamorous new collection showcased at this London fashion week was aimed at bringing about a more significant change in the way we dress, shop and think than a new dress length. American Vogue editor Anna Wintour, actress and ethical fashion campaigner Livia Firth and Natalie Massenet, chairman of the British Fashion Council, hosted the unveiling of the first ethically produced outfits by five of the UK’s most prestigious fashion houses.”
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— FashionRevolution (@Fash_Rev) February 13, 2014