Campaign: Fashion Revolution Day

We believe in a fashion industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens.

Fashion Revolution Day has been initiated by a global board of industry leaders, campaigners, press and academics from within the sector and beyond, who see the tragedy at Rana Plaza in Bangladesh as a metaphorical call to arms.

This annual appointment on the anniversary of the disaster will help to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future. The victims of Rana Plaza and all other tragedies that have occurred in the name of fashion must never be forgotten, and so we will now take this energy and channel it into a longstanding campaign.

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Anon (2013) Fashion Revolution Day April 24 2014. fashion ( last accessed 6 October 2013)

On the 6 month anniversary of the Rana Plaza collapse

We need to use the power of fashion to be a catalyst for change and reconnect the broken links in the supply chain. At the moment of purchase, most of us are unaware of the processes and impacts involved in the creation of a garment. We need to reconnect through a positive narrative, to understand that we aren’t just purchasing a garment or accessory, but a whole chain of value and relationships.

On Thursday 24 April 2014, the first Fashion Revolution Day, we will ask people to wear their clothes inside out because we want people to change the way they look at the clothes they wear. Be curious.

We will encourage people to start asking ‘who made my clothes?’ in order to initiate human connections throughout the supply chain.

We want hundreds of thousands of people to make that gesture, which will, in turn, raise awareness within the fashion industry that they need to continue the process of change. Do something about it.

Carry Somers (2013) Fashion Revolution Day: making the industry more sustainable. The Guardian 24 October ( last accessed 25 October 2013)


A lot has happened since we posted this. Please check the @fash_rev twitter feed on the right for the latest news.

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